Rihanna has left yet another set of breadcrumbs on the digital road, cluing us into what she has up her sleeves. The newly donned creative director of Puma will reportedly showcase her Rihanna x Puma collection at the NYFW 16 on February 12th at 8:00 pm.

Rihanna x Puma Front Row Ticket Giveaway


Although we’re tapping our nails for a formal announcement by either Puma’s or Rihanna’s reps, the songstress has tweeted about the FW16 debut and offering front row tickets to the show through her charity—The Clara Lionel Foundation, which honors her grandparents’ Clara and Lionel Braithwaite—where fashion-forward enthusiasts (or pure Rihanna Stans) can enter an auction bid for a chance to win two business class tickets and two-night stay in NYC for an exclusive experience including backstage passes, pieces from the collection, a few autographed Creepers, and much more. While the minimum bid starts at $15,000, Paddle 8—the digital auctioneer for this event—asserts that the experience is simply priceless. We agree.

Front Row at Puma by Rihanna NYFW Show, 2016


The auction starts today and ends at 3:00 pm. Tick tock.



Melisa Best is a woman of action. Besides that, MéLisa is a woman of action, who believes in taking a strategic yet creative approach to marketing challenges, as her background in marketing communications suggests. The NYC native is currently the brand strategist of Ombre Digital—a digital fashion marketing agency—and continues to write her story, letting passion and tenacity be her guide.